Getting started
Six things to check before signing a healthcare AEO or SEO contract
Questions to ask during a consultation, from scope and measurement evidence to ownership of deliverables.
Which pages will be changed, and how?
Look beyond the number of posts: confirm the URLs to be reviewed, changes to be made, writing and review scope, and responsible people. First establish who can edit the existing website.
How will performance be assessed?
Ask for the measurement questions and conditions, repeat count, handling of failed runs, and definitions of mentions and citations. Check that internal readiness scores are not presented as actual search visibility rates.
What must the practice verify?
The practice must verify treatment scope, clinician experience, equipment, fees, and treatment descriptions. Writing, clinical review, advertising review, and publication responsibilities should be distinct, with an approval history retained.
Are relationships behind external content disclosed?
Check the operator, production relationships, and source disclosures for contributed articles or introduction materials. Do not request compensated posts that appear to be unsolicited reviews, or unsupported claims that one practice is better than another.
Who owns the domain and deliverables?
Specify domain and account access, rights to use text and images, and the handover scope for source files and revision records in the contract. Confirm exactly what you will receive when the contract ends.
Are fees and change boundaries clear?
Separate the initial review, content production, development, external service costs, and maintenance scope. Also check when extra charges arise, how delays are handled, and how the engagement ends.