entityclinicEntity Clinic
EN
Service inquiries

INSIGHTS

Accurate information
makes search more useful.

Practical notes on organizing practice information and understanding changes in search and AI answers.

13 articles

AI search in practice

Our business is missing from AI search. What should we fix first?

From unreadable pages to citations, visits and inquiries: a symptom-based decision table and practical work-request examples for clinics, tax advisers and accountants reviewing their AI search visibility.

Read article
Search basics

Your website is live, but it is not appearing in search

Check access settings, URL Inspection, navigation links, and the sitemap when a newly published page does not appear in search.

Read article
Content operations

Should patient guides launch together or one at a time?

Separate ready-to-publish core guidance from articles still under review, and plan new content alongside updates to existing pages.

Read article
Content operations

How to turn patient questions into article topics

Narrow broad treatment keywords into questions readers need answered, define each article's scope, and avoid overlapping content.

Read article
Website operations

When treatment information exists only in images, where should you start?

A practical sequence for moving essential patient information into page text without removing every long information graphic at once.

Read article
Search basics

Will adding an FAQ make AI more likely to cite your site?

Distinguish reader-facing questions and answers from structured data, and write and maintain FAQs in light of current Google guidance.

Read article
Website operations

What is easy to miss when creating English and Chinese pages?

Adding a translation is only part of the work. Check language-specific URLs, corresponding pages, and consistent practice information together.

Read article
Website operations

Before redesigning your website, take care of its existing URLs

Collect existing page addresses before building new screens, and plan redirects and checks for after launch.

Read article
Performance measurement

Search visibility and visits: what should you record first?

Understand Search Console’s four metrics and create a first record that can be compared using the same periods, query groups, and pages.

Read article
Search basics

AEO and SEO: where should healthcare practices start?

Before learning another acronym, check that practice information is accurate and official pages are readable.

Read article
Practice information

Same practice name, different branches: how can you tell them apart?

How to organize practice names, branches, clinicians, and previous affiliations in one reference sheet.

Read article
Performance measurement

One appearance in an AI answer: does that mean performance improved?

What a single result cannot tell you, and how to distinguish mentions, citations, visits, and inquiries.

Read article
Getting started

Six things to check before signing a healthcare AEO or SEO contract

Questions to ask during a consultation, from scope and measurement evidence to ownership of deliverables.

Read article

What are you looking for?