It is not an official search-service scorecard, and we do not interpret the number of completed items as a probability of appearing in AI answers. Items that do not apply and items that remain unverified are recorded separately.
5 review items
Practice information
We check how names, branches, clinicians, and official channels relate to one another.
View detailed items5 review items
Questions and answers
We check whether readers can find the answers they need and understand their limitations.
View detailed items5 review items
Search access
We check the conditions that allow search services to discover and read public pages.
View detailed items5 review items
Treatment information
We check the accuracy of information needed for visits and consultations.
View detailed items3 review items
Document structure
Headings and body text explain what the document covers.
View detailed items4 review items
Links and URLs
We help people and search services find the next piece of information.
View detailed items4 review items
Usability
We consider small screens and a range of usage environments.
View detailed items5 review items
Page summaries
We check the titles, descriptions, and canonical URLs that distinguish pages.
View detailed itemsResults are recorded in four statuses.
We record the evidence available and what still needs checking, rather than aiming for a high score.
Confirmed
The information was verified on the page and in its sources. We record the date and URL.
Needs improvement
We found an information error or access issue. We record where to make changes and what we recommend.
Needs verification
Public information alone is insufficient. We identify who should verify it, such as the practice or developer.
Not applicable
The item does not apply to this type of page or service scope. We record the reason for exclusion.
Official guidance we refer to
Policies differ between services. We use the materials below within the scope described by each search service.